Never Stop Building
We build irreplaceable brands.
There’s a pressure to fight for your space in this world. In today’s oversaturated market, it feels like you’re shoulder-to-shoulder with countless companies that seem to do exactly what you do but better, cheaper, or faster. In this blaring environment, it feels nearly impossible to capture your audience’s attention—let alone earn their loyalty.
At Vantage, we focus on resonating with those who need your brand in their lives. Those who will clear a space in their world that only you can fit into.
Through our VantagePoint™ Workshops, we help you evaluate your brand from new perspectives, discover untapped audience insights, gain creative confidence, and uncover opportunities for growth.
We connect with your customer community on an emotional level to understand what they need today and what they’ll need tomorrow. This lets us create work that consistently attracts, engages, and motivates your audience.
Our GreaterThan™ approach encourages a culture of continual improvement, helping us build adaptable brands that break the mould, reach new heights, and never stop building.
We offer workshopping, social media, digital, online marketing, and branding for home builders, chambers of commerce, and B2C brands.
Learn more: www.vantagestudios.ca
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Latest News – Marketing Strategy
Check your eligibility: Canada Digital Adoption Program now open
Prime Minister Justin Trudeau today announced the launch of the Canada Digital Adoption Program (CDAP) to help Canadian small- and medium-sized businesses grow their online presence and upgrade or adopt digital technologies. The funding will help for-profit...
A Love Letter From A Brand To Its Customer
A Love Letter From A Brand To Its Customer Writing your brand promise Darling, dearest, treasured, cherished customer, Where would I be without you? Good marketing is a love letter to your customer. Both target the recipient's emotions and desires, deliver a promise,...
People-Focused Marketing: Finding The Face Of Your Brand
Have you ever looked at an electrical socket and thought: that kind of looks like a face? Humans are really good at seeing faces in objects, even if they weren’t intentionally arranged to look like one. Being hyper-aware of faces is a survival instinct that’s deeply...
Marketing Menaces And How to Solve Them
The marketing world is ever-changing. With new technology, competition, and expectations popping up around every corner, even the most seasoned marketers can be overwhelmed by this demanding field. If only there were some sort of marketing fairy godmother out there...
3 Signs You Need A Better Brand Strategy
First of all, what is a brand strategy? A brand strategy is your brand’s game plan. It defines your long-term goals, outlines your brand promises, and details how these will be shared with your audience. Additionally, your brand strategy should identify your ideal...
How To Create Super-Shareable Content
A grumpy cat, a colour-changing dress, a stylish monkey in a Swedish furniture store, a disastrous music festival. It seems like anything can go viral these days, but that doesn’t mean that viral success is random. Short-lived, international fame shouldn’t be one of...
Finding Your Brand’s Superpower: Competitive vs. Customer Advantage
There’s a saying in the marketing world: if you want to win customers, your product or service either needs to be cheap or different. This saying, like most one-sentence statements, requires some nuance. However, the “cheap” vs. “different” concept does provide a...
Sensory Marketing: How to Enhance Your Brand Experience
Your five senses can define emotional memories and your perception of any experience—be it visiting a certain location, eating a certain food, or interacting with a certain brand. Yes, your brand is (or should be) an experience. Sensory marketing involves creating a...
The Anatomy Of A Human Brand
Your customer needs to rely on your brand like a good friend. They need you to be there, understand their predicaments, and offer a sure-fire solution every single time. The only way your brand can successfully act like a good friend is to act human. The global...
5 Signs You’re Due For A Rebrand
This pandemic has sparked a definite need for dramatic transformation. You may have found yourself wanting to shave your head, quit your job, or remodel your house. Turns out, major companies have also been bit by this rebrand bug. Burger King rebranded, embracing a...
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