by Karen Viveiros | Mar 3, 2022 | Strategy, Marketing & Digital Media
Prime Minister Justin Trudeau today announced the launch of the Canada Digital Adoption Program (CDAP) to help Canadian small- and medium-sized businesses grow their online presence and upgrade or adopt digital technologies. The funding will help for-profit...
by web@dmin | Dec 20, 2021 | Strategy, Marketing & Digital Media
A Love Letter From A Brand To Its Customer Writing your brand promise Darling, dearest, treasured, cherished customer, Where would I be without you? Good marketing is a love letter to your customer. Both target the recipient’s emotions and desires, deliver a...
by web@dmin | Nov 16, 2021 | Strategy, Marketing & Digital Media
Have you ever looked at an electrical socket and thought: that kind of looks like a face? Humans are really good at seeing faces in objects, even if they weren’t intentionally arranged to look like one. Being hyper-aware of faces is a survival instinct that’s deeply...
by web@dmin | Oct 1, 2021 | Strategy, Marketing & Digital Media
The marketing world is ever-changing. With new technology, competition, and expectations popping up around every corner, even the most seasoned marketers can be overwhelmed by this demanding field. If only there were some sort of marketing fairy godmother out there...
by web@dmin | Sep 9, 2021 | Strategy, Marketing & Digital Media
First of all, what is a brand strategy? A brand strategy is your brand’s game plan. It defines your long-term goals, outlines your brand promises, and details how these will be shared with your audience. Additionally, your brand strategy should identify your ideal...
by web@dmin | Aug 10, 2021 | Strategy, Marketing & Digital Media
A grumpy cat, a colour-changing dress, a stylish monkey in a Swedish furniture store, a disastrous music festival. It seems like anything can go viral these days, but that doesn’t mean that viral success is random. Short-lived, international fame shouldn’t be one of...
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