by web@dmin | Jul 6, 2021 | Strategy, Marketing & Digital Media
There’s a saying in the marketing world: if you want to win customers, your product or service either needs to be cheap or different. This saying, like most one-sentence statements, requires some nuance. However, the “cheap” vs. “different” concept does provide a...
by web@dmin | Jun 1, 2021 | Strategy, Marketing & Digital Media
Your five senses can define emotional memories and your perception of any experience—be it visiting a certain location, eating a certain food, or interacting with a certain brand. Yes, your brand is (or should be) an experience. Sensory marketing involves creating a...
by web@dmin | May 18, 2021 | Strategy, Marketing & Digital Media
Your customer needs to rely on your brand like a good friend. They need you to be there, understand their predicaments, and offer a sure-fire solution every single time. The only way your brand can successfully act like a good friend is to act human. The global...
by web@dmin | Apr 20, 2021 | Strategy, Marketing & Digital Media
This pandemic has sparked a definite need for dramatic transformation. You may have found yourself wanting to shave your head, quit your job, or remodel your house. Turns out, major companies have also been bit by this rebrand bug. Burger King rebranded, embracing a...
by 6P@dmin | Apr 19, 2021 | Strategy, Marketing & Digital Media
THE DO’S AND DON’TS OF BRAINSTORMING Are you reaping the full benefits of brainstorming? With the right approach, you can build a culture of innovation around this collaborative practice. During an age when we can feel so disconnected, collaboration can help you...
by 6P@dmin | Apr 17, 2021 | Strategy, Marketing & Digital Media
There’s more noise on the internet than ever before, and it’s getting harder and harder to make your content heard. Still, social media is an essential marketing tool, and, despite the noise, it isn’t impossible to create content that speaks volumes. Here’s what to...
