ABOUT THE MANITOBA CHAMBERS OF COMMERCE
The Manitoba Chambers of Commerce (MCC) is the province’s largest, non-partisan business lobby and membership association in Manitoba. Since 1931, we’ve been accelerating business success by advocating for and influencing public policy, working alongside government on major issues affecting business. Today, our network is made up of 65 local chambers of commerce throughout the province, representing almost 10,000 businesses of all sizes and across all sectors. Learn more at jointhechamber.ca
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Finding Your Brand’s Superpower: Competitive vs. Customer Advantage
There’s a saying in the marketing world: if you want to win customers, your product or service either needs to be cheap or different. This saying, like most one-sentence statements, requires some nuance. However, the “cheap” vs. “different” concept does provide a...